I’m not usually a peever, but I do make an exception for business buzzwords. A recent survey in Britain found that many office workers felt ‘management-speak’ to be ‘a pointless irritation’. Up to now my least favourite has been ‘going forward’, an expression Lucy Kellaway at the Financial Times campaigned against when it first appeared, but to no avail: everyone uses it now, from Obama to Beckham. But the one that I’m increasingly noticing is ‘reach out’.
Apart from its physical meanings, my dictionary gives this meaning for ‘reach out’:
reach out to somebody - to show somebody that you are interested in them and/or want to help them - “The church needs to find new ways of reaching out to young people.”
Which is fine. But increasingly it seems to be being used simply to mean ‘contact’, especially on tech sites, for no good reason that I can see other than trendiness. Some examples:
‘If you would like any other suggestions or need help with transitioning your current Google Reader RSS feeds, please reach out to a Library’
‘Wired has also reached out to Google for additional comment.’
‘If you want to follow up, feel free to reach out to me by phone.’
I know I’m just an old fuddy-duddy, and these expressions are harmless, but they do niggle a bit. Any comments? Or anyone for Buzzword Bingo?