“feedback” and “check in”
I came upon this on their website: “The Senior Management Team at Fettes College have day to day responsibilities for the running of The College. They meet regularly throughout the year and feedback to staff and Governors as appropriate.”
Leaving aside the rather Germanic employment of capital letters on some, but strangely then not all, of the nouns in this statement, and the wholly gratuitous ‘as appropriate’ tacked on to fill up some space, I find most irksome the use here of ‘feedback’ as a verb. I would use two words: ‘feed back’ (a compound verb), or I would insert a verb and say ‘provide feedback’ (noun + verb). In fact I would much prefer to avoid this ugly expression altogether and use a term such as ‘report back to’ or ‘report to’. Am I alone in finding this whole thing rather disappointing for a major British school?
It’s like the sign at Gatwick airport which directs passengers to do something along the lines of ‘check-in here’ where what is meant is ‘check in here’ because ‘check in’, being what you do, is a compound verb, and ‘check-in’, being the name of the place where you do it, is a noun.
It is very elementary grammar, as taught to me at about the age of eight, noun! verb! and I find it almost incredible that a renowned Scottish public school can be so sloppy, and that a major airport in England, an English-speaking country, does not proof-read what is to be painted in huge letters on its walls.
On the other hand, one’s reaction to seeing in Phnom Penh, in Cambodia, the “PRINCESSS HOTEL” in huge pink neon lights ranged in a column above the door, has to be mirth, and wondering what the extra S cost the management. It is not as though they could not afford an apostrophe, as in the foyer are life-size photographs of a number of these estimable ladies, so the ‘princesss’ are plural. So it was an ‘e’ which proved beyond budget, then, or a proof-reader. But that of course is forgivable, as it is not in an anglophone country.