Trend of referring to a singular collective as a plural noun
In American Grammar specifically, there is a somewhat new trend of referring to a singular collective as a plural noun. For example, “The band are playing at the Hall tonight.” To which I want to reply “It are?” While the British and Canadians have never understood the concept of singular collectives such as large companies or the aforementioned musical groups known by a name such as Aerosmith or Saint Motel, but why is this becoming popular in America where singular collectives have been referred to, until recently, as a singular entity? It’s on the radio, it’s on TV commercials and even in print. Are singular collectives now plural?