It seems to me that the premise of this assertion is entirely false. The British do use plurals where North Americans tend to use singulars. Words such as family and staff are commonly construed as being plural in Britain. This is not a new phenomenon. I think the import part is to be consistent and to be attuned to one's audience.
Trend of referring to a singular collective as a plural noun
It seems to me that the premise of this assertion is entirely false. The British do use plurals where North Americans tend to use singulars. Words such as family and staff are commonly construed as being plural in Britain. This is not a new phenomenon. I think the import part is to be consistent and to be attuned to one's audience.