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In American Grammar specifically, there is a somewhat new trend of referring to a singular collective as a plural noun. For example, “The band are playing at the Hall tonight.” To which I want to reply “It are?” While the British and Canadians have never understood the concept of singular collectives such as large companies or the aforementioned musical groups known by a name such as Aerosmith or Saint Motel, but why is this becoming popular in America where singular collectives have been referred to, until recently, as a singular entity? It’s on the radio, it’s on TV commercials and even in print. Are singular collectives now plural?
I have searched the forum and not found any reference to this matter. More and more, I’m hearing this kind of construction: “The fact of the matter is is that we need to...” or “The biggest problem is is that we don’t have...” I’ve even heard President Obama use it. At first blush, it bothers me. There’s no need for the second “is,” and no grammatical precedent. That is to say, I don’t know what it might spill over from. Furthermore, it seems like a fairly recent arrival. What do you think? Is this something we should eschew or embrace? Has anyone else heard and taken note of this?