Proofreading Service - Pain in the English
Proofreading Service - Pain in the English

Your Pain Is Our Pleasure

24-Hour Proofreading Service—We proofread your Google Docs or Microsoft Word files. We hate grammatical errors with passion. Learn More

Proofreading Service - Pain in the English
Proofreading Service - Pain in the English

Your Pain Is Our Pleasure

24-Hour Proofreading Service—We proofread your Google Docs or Microsoft Word files. We hate grammatical errors with passion. Learn More

Big Data-driven, big data-driven, or big-data driven

Some authorities (such as IBM and Wikipedia) say that “big data” should not be capitalised, while others say it should be capitalised as “Big Data”.

Logically, it would be capitalised only if it were a proper noun, that is, if it identified a unique individual. For example, “the Internet” refers to the global internet, of which there is only one, so it is capitalised. Big data does not really seem to be like that. In any technical usage, it refers to the use of very large databases, and should therefore be a common noun.

In the popular imagination, however, all instances of big data coalesce into a monstrous global conspiratorial network of databases, called Big Data. It is akin to Deep State.

So, it seems to me that “big data” should be used in any sober context, and “Big Data” reserved for conspiracy theories untethered from objective reality.

But ... in a proofreading context I would have to correct “a Big Data-driven project” to “a big data-driven project”, which is ambiguous as it could mean either “a big project that is driven by data” or “a project that is driven by big data”. 

Any suggestions?

  • August 27, 2018
  • Posted by PeterBee
  • Filed in Style
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