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Coke, kleenex, xerox

HELP! I understand that coke, kleenex and xerox are examples of synecdoches, but I believe that there is a word for the specific kind of synecdoche where a brand name has come to mean the generic name for a product. This search has been driving me moderately insane. Any help you can give will be truly appreciated by myself, my family, and my pharmacist.

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I sent this reply 4 years ago and the link has been broken since then. Here is a new link.

jasonswolpers January 20, 2011, 10:30pm

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They are called proprietary eponyms.
Heres the link to most of them:

Jason Wolpers May 29, 2007, 10:23am

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Hey, thanks Jason Wolpers, really interesting and surprising (to me) link.

AO May 29, 2007, 9:49pm

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Here, someone asks basically the same question:

ladylucy January 11, 2005, 6:57am

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Sol, the word for what is going on when a brand name becomes a standard English term seems to be "genericide," oddly enough.

The most commonly used phrase for such a term appears to be "generic word."

There is some consensus on these new words, but no hard-and-fast rule. Language is like that.

And why is your pharmacist upset? He's making a profit. Maybe there are some other issues there. (just kidding) :)

speedwell2 January 11, 2005, 8:10am

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I knew it was only a matter of time before we'd see this happen; I just didn't think we'd see...

lastkat83 November 14, 2009, 10:58am

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Yes     No