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January 29, 2012
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Official word from LEGO: http://cism.my/upload/article/201105251021250.pledge.pdf
Please help us to protect our brand name:• The LEGO brand name should always be written in capital letters• LEGO must never be used as a generic term or in the plural or as a possessive pronoun, e.g. “LEGO’s”.• When the LEGO brand name is used as part of a noun, it must never appear on its own. It should always be accompanied by a noun. For ex ample, LEGO set, LEGO products, LEGO Group, LEGO play materials, LEGO bricks, LEGO universe, etc.• The ﬁ rst time the LEGO brand name appears it must be accompanied by the Registered symbol ®. Thank you for helping us!Using the LEGO brand nameCompany Proﬁ le 2009 is produced for the LEGO Group by Corporate Communications. ©2009 The LEGO GroupLEGO, the LEGO logo, the BELVILLE logo, DUPLO, BIONICLE, MINDSTORMS, LEGOLAND, the Miniﬁ gure, the Brick and Knob conﬁ gurations are trademarks of the LEGO Group. © 2009 Lucasﬁ lm Ltd. & TM. All rights reserved. Used under authorization
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