Official word from LEGO:
http://cism.my/upload/article/201105251021250.pledge.pdf

Please help us to protect our brand name:
• The LEGO brand name should always be written in capital letters
• LEGO must never be used as a generic term or in the plural or as a
possessive pronoun, e.g. “LEGO’s”.
• When the LEGO brand name is used as part of a noun, it must never
appear on its own. It should always be accompanied by a noun. For ex
ample, LEGO set, LEGO products, LEGO Group, LEGO play materials,
LEGO bricks, LEGO universe, etc.
• The fi rst time the LEGO brand name appears it must be accompanied
by the Registered symbol ®.
Thank you for helping us!
Using the LEGO brand name
Company Profi le 2009 is produced for the LEGO Group by
Corporate Communications.
©2009 The LEGO Group
LEGO, the LEGO logo, the BELVILLE logo, DUPLO, BIONICLE, MINDSTORMS,
LEGOLAND, the Minifi gure, the Brick and Knob confi gurations are trademarks of the LEGO Group.
© 2009 Lucasfi lm Ltd. & TM. All rights reserved. Used under authorization