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Joined: December 11, 2009  (email not validated)
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Whoops. Let me reformulate my post:

I completely agree with Caroline Bauer.

M Mills December 11, 2009, 10:17am

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In my humble opinion, you're barking up the wrong tree. The 'problem' is lexical, not grammatical.

"I'm lovin' it" means nothing else than "I'm ENJOYIN' it very much".

Which works just fine in the progressive. This doesn't break a grammatical rule, it's a new meaning for the word 'love'.

M Mills December 11, 2009, 10:13am

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