There is nothing in the destruction of the English language that has bugged me more in 2010 than the use of the verb REVEAL as a noun. "The big reveal!" keeps punctuating people's speech, from the loud m.c.'s on the duller-witted of the TV game shows to shallow characters on the soap operas. E.g., "Is Carol's baby daddy the biological father of her child or not? Tune in Friday for "the big reveal".
Since when is "revelation" too tough a word for the general public to understand? What will happen to the Bible--will the last book of the New Testament have to be re-named "The Big Reveal"?

Who was the linguistically lazy individual who decided to call a new and startling announcement "the big reveal"? Until perhaps 2 years ago, those who read and had a fair vocabulary called an exciting bit of news "a revelation". I didn't think that was too big a word for most of us to use and understand. What's next? Someone whom we have always commended as having great 'determination'....would she or he now be said to have a "lot of determine"? Nails on a chalkboard.

Here's another, apparently new usage of a word that I counted wrong on a college student's paper just a semester ago: using "REVEAL" as a noun.

For instance, "And now we welcome to our stage... Sarah Palin. She may have a big REVEAL for us about her plans for 2012!"

If a person wants to REVEAL some new information, it's OK by me. But when a person
has a surprise announcement, that''s a REVELATION, and always has been. So far this week, I've heard REVEAL used as a noun 5 or 6 times. Must we dumb down the English language yet again?