I was born in London in 1944 and I remember 'utility' things, with the CC mark. This is mainly because anything marked 'utility' lasted for years and years. Of course, during the war commodities such as clothing and furniture could not be replaced easily, so anything that was made, was made to last, unlike the present day when everything is 'throw-away'. I think low-income people would welcome 'utility' quality in this day and age.