LEGO is spelled in all caps and is an adjective and is plural. LEGO is a brand name, not the name of the product. LEGO produces brick based sets and sells loose pieces. American culture is to be independent from the rest of the world at all costs to preserve their masculinity and therefore Americans are the most egotistical people in the world, especially republican nationalists. They believe that the sets and pieces are LEGO so multiple pieces together must be legos right, wrong. Americans view company names as the titles of the products themselves which is wrong