April 18, 2016
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- April 18, 2016, 10:03am
Ugh! In my mind, "signage" is another abominable creation of the business, or perhaps military, culture--along with "utilize" (gag!) and the use of "grow" as a transitive (e.g., "We need to grow our business by at least 10% or we're in trouble.").
These hideous words are akin to using "impact" as a verb: "He impacted me greatly." (Please don't make me heave my breakfast!). Sadly, I alone won't succeed in stopping the world from using impact in this way, but I am not going to slip into such mediocrity myself. I dread the day--and it will come!--when "impact" used as a verb will become "impactize." Again, ugh!
"Signage" is yet another abomination of a word. Ugh! I will never utilize it ("utilize"? Ugh! take 2).
If I ever use "sign"or "signs" in a document that someone has to edit and the editor asks me to change it to "signage," I will toss my cookies right there and then politely refuse. I think those who use this abomination think they're being sophisticated, but in reality it reveals their ignorance.
Sorry, but I had to be straight forward in my opinion in order to impact whoever reads this. (Wait, "impact"? Ugh! take 3!)