Something is massive if it possesses mass. Many things possess mass -- even a litre of air is massive. But of course, there are many things that do not possess mass -- ideas, sounds, and time are not massive.
In the news today, there are stories about a massive recession, a massive data leak, a massive spending bill, a massive fire, and a massive year for Taekwondo stars. None of these things possess mass. There is also a story about a massive 15-foot alligator. Surely the alligator has mass, but I believe they mean "big".
I also see the headline "Microsoft Makes Five Massive Windows 10 Changes". Changes can be many things -- significant or insignificant, laudable or despicable, for instance -- but they can't be massive. Perhaps the headline should be "Microsoft Makes Five Significant, Laudable Windows 10 Changes".
I see a headline about a "massive gold heist". Surely someone will comment that gold has mass. But a gold heist does not. A heist is a robbery, burglary, or holdup. These things do not possess mass.
And then there are the advertisements. A massive freebie bundle of software. A massive year-end sale of nail polish. A massive celebration. A massive year of home building.
And the political statements. Massive budget cuts. Massive contracts. A massive year of ups and downs.
It's silly. Budget cuts can be severe; why not say "severe"? A spending bill can be huge; why not say "huge"? A fire can be devastating; why not say "devastating" -- or better still, "four-alarm" or "five-alarm", if specifics are available?
Using the word "massive" suggests that the writer understands something about the object being described that the rest of us don't know: some aspect of the object that possesses mass. Perhaps an explosion is "massive" because it moves a massive quantity of air and debris.
But an explosion is not massive. An explosion is a violent expansion that transmits energy outward as a shock wave. It may be enormous. It may be destructive. It may be contained or uncontained. But it's not massive, and a writer conveys no useful information -- or impression of secret knowledge -- to say that it is.
There will always be buzzwords -- words that seem for a few years to mean more than they do. I have some hopes that "literally" and "awesome" are dying their natural deaths. But "massive" has crept into popular use among newspeople and professional writers -- not just among politicians, advertisers, and adolescents. I fear that they will inflict the word on us for many years before they realize how silly it sounds.
Use of “Massive”
Something is massive if it possesses mass. Many things possess mass -- even a litre of air is massive. But of course, there are many things that do not possess mass -- ideas, sounds, and time are not massive.
In the news today, there are stories about a massive recession, a massive data leak, a massive spending bill, a massive fire, and a massive year for Taekwondo stars. None of these things possess mass. There is also a story about a massive 15-foot alligator. Surely the alligator has mass, but I believe they mean "big".
I also see the headline "Microsoft Makes Five Massive Windows 10 Changes". Changes can be many things -- significant or insignificant, laudable or despicable, for instance -- but they can't be massive. Perhaps the headline should be "Microsoft Makes Five Significant, Laudable Windows 10 Changes".
I see a headline about a "massive gold heist". Surely someone will comment that gold has mass. But a gold heist does not. A heist is a robbery, burglary, or holdup. These things do not possess mass.
And then there are the advertisements. A massive freebie bundle of software. A massive year-end sale of nail polish. A massive celebration. A massive year of home building.
And the political statements. Massive budget cuts. Massive contracts. A massive year of ups and downs.
It's silly. Budget cuts can be severe; why not say "severe"? A spending bill can be huge; why not say "huge"? A fire can be devastating; why not say "devastating" -- or better still, "four-alarm" or "five-alarm", if specifics are available?
Using the word "massive" suggests that the writer understands something about the object being described that the rest of us don't know: some aspect of the object that possesses mass. Perhaps an explosion is "massive" because it moves a massive quantity of air and debris.
But an explosion is not massive. An explosion is a violent expansion that transmits energy outward as a shock wave. It may be enormous. It may be destructive. It may be contained or uncontained. But it's not massive, and a writer conveys no useful information -- or impression of secret knowledge -- to say that it is.
There will always be buzzwords -- words that seem for a few years to mean more than they do. I have some hopes that "literally" and "awesome" are dying their natural deaths. But "massive" has crept into popular use among newspeople and professional writers -- not just among politicians, advertisers, and adolescents. I fear that they will inflict the word on us for many years before they realize how silly it sounds.