I think that the 'verbification' of a noun is just a sign of the times. American English is losing its hold on grammar. Americans are now either so lazy or so ignorant that, what I would consider stupid, words become part of the lexicon through sheer repetition. I guess this could be considered part of the evolution of a language but I fear it's bordering on the incomprehensible. If anyone is allowed to make up their own language, then we'll just be creating a bunch of dialects or slang that's only recognizable in that region/area. I think people don't realize that there is a reason for grammar. It's so that anyone speaking a language can be understood without confusion or ambiguity. And nuance will simply not exist. And without nuance we no longer have subtlety, just a big club to verbalize you with. Phew, got that conjunction in at the end there. Onto splitting infinitives!